VI Aesthetics taps Consumer Packaged Goods Marketing Veteran as CMO

Hollywood, CA, October 10, 2017 – VI Aesthetics, the revolutionary skincare company that pioneered the creation of the first painless chemical peel is proud to announce Victoria Nuevo-Celeste as Chief Marketing Officer. The addition of Victoria Nuevo-Celeste, further solidifies the veteran leadership team being formed by CEO and President Marya Khalil-Otto.

“Victoria has an indisputable pedigree as both a marketer and merchandiser, but what really sets her apart is her ability to disrupt markets and allow for a brand to break through and shine,” says Marya Khalil-Otto.

Victoria joins VI Aesthetics after a long career in Consumer Packaged Goods.  In her most recent role, as VP of Marketing for Sun Pacific, she led the marketing team for start-up Califia Farms, and over the course of three years, transformed the company into an industry game changer.  Under her leadership, Califia Farms became the fastest growing brand in the Natural Channel and was voted Brand of the Year by BevNet in 2015.

A veteran marketer, Victoria served for over a decade at Nestlé and Pepsico where she drove the explosive growth of Naked Juice, doubled the profitability of Juicy Juice and dramatically increased sales of Nestlé Hot Cocoa. Nuevo-Celeste received her MBA from Thunderbird School of Global Management and holds a law degree from Universidad Complutense de Madrid, Spain.

Speaking from her new office in Hollywood, California “I’ve seen first-hand the emotional power of how the VI Peel transforms people’s lives starting with Marya’s personal story.  It is indeed her passion and vision for the company that inspired me to take this position,” says Nuevo-Celeste.

 

About VI Aesthetics

VI Aesthetics is the revolutionary skincare company that pioneered the creation of the first painless chemical peel in 2005. Dr. Khalil developed the original VI Peel to treat his teenage daughter’s acne restoring back her confidence. Under Marya Khalil-Otto’s leadership, VI Aesthetics has grown to offer five medical-grade VI Peel formulations customized to every patient’s skin concerns along with a full portfolio of powerful professional skincare to enhance and extend the results of their VI Peel treatments.  Today, Dr. Khalil’s mission lives on. VI Aesthetics strives to return confidence in people living with skin concerns, so they can reach their full life potential.

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